
Zoho is one of the most recognizable providers of software and solutions for small to midsize businesses (SMBs). Zoho has a stable of 45 Software-as-a-Service (SaaS) products designed to help run businesses from end to end. The company has made its mark with Zoho Office Suite, Zoho Expense, Zoho Invoice, and Zoho Social to name a few.
Still, Zoho CRM is the avowed flagship product from Zoho. It is the first product the company shipped in 2005 and remains an outstanding example of offering a competitive feature set at a reasonable price. Zoho CRM is a full-featured customer relationship management (CRM) suite with a long list of features and a chock-full of integrations which has earned it our Editors’ Choice selection, a distinction it shares with Apptivo CRM and Salesforce Sales Cloud Lightning Professional.
Zoho CRM’s mammoth feature set yields a lot of capabilities including lead management, sales force automation, contact management, omnichannel interactions with customers, and a host of analytics options. Zoho CRM stands out with its performance management giving users the ability to make accurate forecasts, integrate territory management, and even features gamification options to encourage teams to exceed sales quotas by rewarding badges and trophies when tasks are completed and targets reached.
The advantage of Zoho’s ecosystem play is that current customers of other Zoho products will likely be enticed to choose an interoperable Zoho branded solution. For SMBs that use Zoho Projects or Zoho Books, Zoho CRM will feel like a natural extension. The all-encompassing Zoho One licensing option allows businesses to give their employees access to the company’s entire software portfolio for about $1 per day.
Published in December 2020
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